Some things are hard to automate. Not because algorithms don’t exist, but because attentiveness is required — not digital, but human. A living sense. Experience. And the ability to see what doesn’t yet exist but is ready to be born in the imagination.
My name is Marianna Sorochynska. I am an artist, stage designer, graphic designer, and illustrator. My art is not just about beauty. It’s about essence. About emotion. About meanings that need to be precisely conveyed — through form, color, line, and space. I create what helps others express themselves: for theaters — atmosphere, for brands — a visual language, for inventors — drawings of their ideas.
I work with patent concepts — developing illustrations for technical solutions, adapting the inventor’s vision into the language of drawing. Thanks to my background in drafting, well-developed spatial imagination, and the ability to quickly grasp new domains, I can create precise, functional, and clear visualizations.
This is not something artificial intelligence can handle — it requires more than technical skill; it requires understanding the logic of the invention, anticipating nuances, intuitive clarity. Sometimes the idea is still hazy — but I already see its shape.
The same goes for logo design — it’s not about making something look pretty. I study the brand, analyze its values, emotional subtext, the metaphor it carries. I create not just a sign, but a visual identity that stays in memory. Designed to work on a business card and a billboard alike. I don’t outsource this and I don’t use templates. Each logo is an original work — from idea to final form. That’s the difference between AI-generated graphics and human creative work.
In theater, this becomes even more palpable. Working on scenography, I don’t just build a backdrop. I shape a space. A setting where the story unfolds, where the audience steps into a new world. Be it a children’s play or a deep drama — everything starts with the space. The artist sets the rhythm, the microclimate of the stage, that first impression which speaks to the viewer before any word or sound is heard.
I’ve had the fortune to realize myself in many fields — from stage design in Poland, Germany, and Ukraine, to board game illustration, author M.A.C. cards, capsule fashion collections, portraits, and branding solutions. What unites all these fields is the human approach. I talk to clients. I listen and observe. I think not only about form but about meaning. That’s how real things are made.
Modern technology lets us work from anywhere. And I love that freedom. One day I’m designing a logo for a Canadian company, the next — visualizing a German engineer’s concept, and then working on costumes for a new play. But whatever I do — I create with respect for the idea and for the person behind it.
The world changes. But what’s made with soul — endures. That’s why I keep drawing. And I keep looking for new projects where my experience, vision, and sensitivity can be of service. In art. In visual communication. In working with ideas that are waiting to take shape.
Marianna Sorochynska
