Waleria Pawlowska — on metaintuition, leadership in space, and the client who doesn’t need to be convinced.
“I don’t need to guess. I just listen. The space speaks, the client too. And my task is to be the guide.”
This is not just a phrase but the credo of Waleria Pawlowska — interior architect, head of the international studio PL&AN GROUP, winner of the EFU Business Awards, and mentor of a new generation of designers.
Her works can be seen in Dubai, New York, Bratislava, and Warsaw — but what cannot be seen in the renderings is the inner state of the client who suddenly “feels at home.”
From style — to state
“I don’t create interiors. I create experiences.”
For Pawlowska, interior design is not about trends, colors, or brands. It’s about the transformation a person undergoes when entering a space. Her authorial approach — metaintuitive design — combines psychology, empathy, bodily perception, and professional architectural training.
Waleria doesn’t ask: “What style do you like?”. She asks: “Where do you breathe freely?”, “What scent brings you peace?”.
Metaintuition: to feel, not to guess
Pawlowska’s method is a combination of deep listening, subtle reading of the client’s energy, and perceiving space as a living organism.
In the design process, she works not with “Pinterest images” but with the client’s subconscious needs — often ones the client doesn’t yet realize.
“Sometimes it’s enough to see how a client touches the table — and I know there can be no gloss in their home. It needs texture, warm wood, subdued light.”
The designer as a guide
Pawlowska’s position is not to be just an executor but a mentor and leader of the project. This is exactly what she shares in her VIP courses for designers, where she teaches to think through:
- feelings, not templates
- deep presence, not just pretty pictures
- structure that serves freedom
“I teach designers not only to design. I teach them to lead. To create spaces that support emotional well-being.”
PL&AN GROUP — international expertise, human depth
The studio brings together designers, architects, visualizers, and analysts who guide clients from idea to turnkey realization around the world. Yet even in projects in New York or Dubai, there remains something deeply personal:
“I work with clients from different cultures, but emotions are universal. Fear, the search for safety, the feeling of home — these are understood everywhere on the planet.”
Design as therapy
Today, Waleria Pawlowska is preparing to launch a new program — a VIP mentorship course for designers, where the theme of metaintuition merges with personal growth, psycho-emotional diagnostics, financial thinking, and aesthetic leadership.
“We live in a noisy world. Metaintuitive design is silence. It’s when you come home and, for the first time that day, exhale.”
The editorial team of “Ukrainians and the World” follows the development of authorial approaches that shape the future of Ukrainian creative business — not only aesthetically, but also on a deeply human level.
Warsaw
Follow PL&AN GROUP projects:
https://www.instagram.com/pawlowska.architekt
Learn more about the course:
https://t.me/+kTNJeI7g5-gyZTFk
