“You are multifaceted. Businesslike and fast-paced. Relaxed and sentimental. Vibrant and dynamic. But you are always elegant. Always subtle. Always sensual. In our sweater. Nobelle”.
These words became the heart of the Nobelle brand, born not just as a fashion project, but as a sincere extension of a woman’s soul. This brand is not a marketing gimmick. It is a love story. A story of the bond between mother and daughter. A story in which tenderness is conveyed through the touch of fabric, and elegance through a gaze.
Behind Nobelle stands Elena Akimova — Mrs. Universe World International 2024, designer, mentor, and conqueror of heights. But today she speaks not about accolades, but about what matters most: an embrace that every woman can return to. An embrace woven by the hands of two women — mother and daughter.
About how light is born
Elena, what inspired you to create Nobelle?
It all started with the desire to give women something truly warm. Not just physically, but also emotionally. A sweater you can wear in the morning, in the evening, on the go, in the quiet. As a reminder: you deserve comfort. You deserve softness. You deserve effortless elegance.
But the most important inspiration is my daughter. Nobelle is our joint project. From the very beginning. We registered the brand together in California. We discuss ideas together, inspire each other, create visual images, and prepare photo shoots. She helps with the creative design of the website, has a keen sense of style, and maintains the brand’s aesthetic — and that’s what’s invaluable to me. This invisible thread between us is the foundation of everything.
A symbol woven with love
Your aesthetic is subtle and noble. What does the Nobelle logo mean?
It’s a very personal symbol. It wasn’t born from briefs, but from life. The crest is based on a doe. Slender, elegant, noble. The embodiment of feminine grace, weightless strength, and natural beauty. And above it are rays of sunlight, like a crown. This isn’t just an image — it’s my daughter’s gaze upon me. And I carried this gaze in my heart until I realized: it is the Nobelle logo.
For her and me, it’s a symbol of inner light. A symbol of femininity that requires no proof. Elegance that comes from within.
On touch as a philosophy
Why cashmere, kidmohair, silk?
Because a woman feels through touch. And fabric should speak to the skin — gently. We chose only natural, noble materials that live with a woman. They don’t weigh her down — they elevate her. We believe that clothing can be like love: invisible, yet deeply felt.
What about the color palette?
It’s like breathing. Nobelle’s colors are warm and soft: cream, sand, powder, gold. They don’t distract — they highlight. These are colors that don’t require flashiness. They create a space where a woman can be herself.
About development and new directions
What are the brand’s plans for the future?
We’re growing steadily. We’re currently adding a new line: long, luxurious cardigans that can be worn as a morning ritual or an evening style statement. We’re also introducing unisex styles — lightweight 100% linen sweaters that will suit both men and women who embrace the aesthetic of simplicity.
There will also be a line of soft merino wool cardigans — they’ll be the perfect companions on cool days, a hug you’ll want to return to.
About the Nobelle woman
What is she like, the Nobelle woman?
Alive. Strong, but not bronzed. Soft, but with dignity. A woman with her own pace and her own silence within. She moves through life not for applause, but because she hears herself. And this is her light.
About the connection between generations
What is most valuable to you in creating a brand?
This story isn’t just about clothes. It’s about the connection between generations. About how a woman can pass on not only lessons but also wings to her daughter. How we create something real together. Nobelle isn’t just a brand.
It’s a space where a woman feels like herself. Where tenderness is strength. Where mother and daughter can walk side by side, creating light.
About the first step and true recognition
What was the moment of the first launch?
Quiet and powerful. Without fanfare. But with love. The first batch was sold out to those who had long been waiting for not just a beautiful sweater, but an emotional anchor. We received so many words of gratitude, so many stories of «I put it on and didn’t want to take it off»… It’s a reward.
And the most touching response?
One of the first reviews: «This sweater is like a mother who hugs you when you’re feeling down». I cried. Because that’s the essence of Nobelle — to be a support.
On her personal journey and the strength of femininity
Your journey is impressive: beauty pageants, mountain peaks, design, mentoring. How did all this become part of the brand?
Everything I live by has become a part of Nobelle. I know what it’s like to be strong and tired at the same time. What it’s like to look flawless but just want warmth. I created a brand for women who are strong but still want to be gentle.
What does Nobelle mean to you personally?
It’s the name of the woman I’ve become. A woman who no longer strives to appear. She simply is. And that’s enough.
Nobelle isn’t just a brand. It’s a breath. It’s a philosophy of the inner crown. It’s a reminder that elegance requires no effort. It simply is. Just like you.
California
Photo: Aslan Akhadov
